Now in its fourth year, the annual Roadrunners Kickoff Luncheon will feature two former Dallas Cowboys players as this year’s keynote speakers—defensive star and Pro Football Hall of Famer Charles Haley and a former member of the famous Dallas Cowboy’s ‘triplets,’ Michael Irvin, a Pro Football Hall of Fame inductee himself!
Haley, the NFL’s first five-time Super Bowl champion, was a relentless defensive force who changed games. Irvin, the electrifying “Playmaker,” set the standard for excellence at wide receiver and fueled the Cowboys’ offensive dynasty with his passion and competitive fire.
UTSA Head Coach Jeff Traylor and the entire football team will be on-hand for this exciting fan-friendly luncheon being held on Friday August 21, 2026, at the Marriott Rivercenter Hotel in downtown San Antonio.
For more event information and tickets, go to www.RoadrunnersLuncheon.com
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
