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Super Bowl LIII: Behind the Scenes Ad-citement


Super Bowl LIII Advertising


With the Super Bowl around the corner, we’ve begun to see all the new creative content released from some classic Super Bowl advertising companies as well as a few newcomers. This year, advertisers will be on a world stage as ad space is set to air on national US channels and on livestreams around the world. Viewers can expect to see ads that vary across all kinds of different industries – from fruits to auto. Many companies are waiting until game day to release their creative, but here are some previews that have us excited for Sunday’s kick-off.


PepsiCo “Wants it That Way”

Starting us off, we have PepsiCo’s, Bubly sparkling water partnering with Michael Bublé for their 30 second spot. Bublé will be giving the beverage he believes to be named after himself a spelling lesson, kicking off the brand’s first ever Super Bowl appearance on a punny note.


PepsiCo has also announced that their snack brand, Doritos, will be making an appearance. They have only released teasers of their ad, but we are looking forward to their mash up of The Backstreet Boys and Chance the Rapper featuring a fan favorite song, “I want it that way”.


Making a Comeback

We can also look forward to a continuation of the Avocados from Mexico ads as they proved to be a hilarious addition to last year’s commercial breaks. The ads focus on avocados being healthy fats and showcasing their versatility.


Another brand that is set to make an appearance is Walt Disney. Although they have not released any details of the creative to be aired, we are expecting big things. Disney is set to release a plethora of new films in 2019 including: Dumbo, Aladdin, Toy Story 4, Captain Marvel, and The Lion King. We are anticipating their slotted air time could potentially be a trailer to one of their newest movies.


Kia Takes a New Approach

While we are all familiar with the abundance of automobile companies advertising in the Super Bowl, there is one company that is stepping away from their “go-to” celebrity icons and football themes. Instead, Kia will be focusing on their partnership with “The Great Unknowns Scholarship”. This scholarship will provide youth with an opportunity to access higher education and we’re interested to see the response this new direction receives.


As more and more companies announce their involvement with the Super Bowl in the coming weeks, we can’t wait to see who will make us laugh and who will pull at our heart strings. We are anxious to see which advertiser will create the most memorable and effective Super Bowl presence on a stage with an average of 106 million viewers.


If you’re looking for impactful TV creative, The PM Group’s award-winning creative and production team is here to help.


About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $3 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.

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