Winston Churchill once defined success as the ability to move from failure-to-failure without any loss of enthusiasm. That very same ability defines any successful advertising company or marketing executive. Not every advertising campaign will be a hit, in fact many campaigns fail for many reasons that have no relationship to the campaign itself. The fluidity of the American business ecosystem is a constantly changing dynamic of continuous actions and reactions.
In other words, nothing ever sits still in the American capitalist environment.
The best advertising agencies learn and adapt from both their ‘hits’ and ‘misses’. Some advertising and marketing strategies are so successful that clients keep utilizing them for decades. Nike’s ‘JUST DO IT’ campaign and Taco Bell’s ‘VALUE MENU’ are good examples of how successful brands can keep growing through continuity and operational excellence.
“Change for the sake of change is not necessarily a blueprint for future success,” according to Fran Yanity, President and Chief Operating Officer of The PM Group. “Change is quite often the result of an ad agency or the client doing something different without knowing whether it will make a meaningful business difference,” Yanity added.
Another Winston Churchill quote is important to keep in mind as well, “Those who choose to ignore the past are doomed to repeat it.”
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
