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Roadrunners Kickoff Luncheon Attracts 846 Supporters and Raises $260,000

2023 Roadrunners Kickoff Luncheon



On the heels of two back-to-back Conference USA football titles, The PM Group launched the first ever UTSA Roadrunners Kickoff Luncheon Friday, August 23rd at the Marriott Rivercenter Hotel. The goal of the event was to raise N-I-L recruitment funding for the UTSA football program.



Mission accomplished! Over $260,000 was raised and will be distributed to the two designated benefiting N-I-L non-profits; City Fans 210 and 210 Inspired.



“Hats off to everyone involved in this successful event. The whole city, business sponsors, and university alumni rose up to make the luncheon a marquee event in support of UTSA Roadrunners football,” stated UTSA Head Coach Jeff Traylor. “April Ancira, Martin Salinas, Peggy Wills and Bob Wills chaired an outstanding event for our football program,” Traylor added.



“It was everything we hoped it would be in our first year holding this event,” stated co-chair Peggy Wills.



The 2024 Roadrunner Kickoff Luncheon is already slated for August 23, 2024, at the same venue. Table sponsorships will go on sale later this fall.









About The PM Group: Founded in 1988 by our CEO/Founder/Media Director Bob Wills, The PM Group is now celebrating its 35th year in business. The agency continues its stellar growth and is San Antonio’s largest advertising agency under the leadership of Agency President and COO Fran Yanity. The agency’s client roster spans numerous industries including financial, casual dining, cultural organizations, home services, automotive, CPG, entertainment, sports marketing, legal, business services, non-profit, real estate and fitness. For the past five consecutive years, the agency has set annual year-over-year revenue records with the addition of new clients and organic growth of existing clients. Additionally, the agency continues its legacy of annual charitable giving by orchestrating fundraising events for local nonprofit organizations. The PM Group now raises approximately $2M annually, bringing our total charitable contributions to over $16M for the past 10 years.

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