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March Madness Ratings Fall Short

March Madness Ratings Fall Short
At The PM Group, our robust team of media buyers stay on top of media trends like falling ratings during prime time and appointment viewing sports programming like March Madness. We found this article from Ad Age to be particularly enlightening as they reviewed 2018 viewing with historical data and provided their in-depth analysis. Here’s a share so you can stay up to date on the latest ratings information.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $2.5 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.

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