We all might be able to admit that advertising in the banking industry has historically been a snooze. When Generations Federal Credit Union approached The PM Group to make us their agency of record, we knew that together, we could make this a chance to interrupt the world of banking. After GFCU decided to get the gears turning much sooner than initially anticipated, we rolled up our sleeves and got to work! By the end of July, you might’ve already begun seeing our TV, outdoor, and print ads.
Like many of our current clients, GFCU liked how we could offer so many services under one umbrella with all of our sister agencies. This project was another great opportunity for us to come together and utilize all of our collective strengths and talents.
The PMG media team leveraged our buying strength and in-depth relationships to dive deep into their customer demographic and pinpoint their target market to create the most successful campaigns possible. Meanwhile, our creative team joined forces with Quarter Moon Productions to produce innovative and fresh TV and radio spots, and Noisy Trumpet developed a digital campaign that includes display, paid social, search, and much more. We understand maintaining flexibility is crucial in the evolving world and when GFCU needed to take their Annual Meeting virtually, Quarter Moon Productions was up for the task, providing a seamless virtual experience for GFCU’s members and stakeholders.
With a fresh approach and new creative promoting GFCU’s historically low auto and mortgage rates, we continue to see good momentum and look forward to continuing as their agency of record for 2021.
If you’re also looking to grow your business, we’re always just an email or call away.
About The PM Group: The PM Group was founded in 1988. For over 32 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In the past 10 years, The PM Group has raised both directly and indirectly over $12 million for these charities. It is our way of giving back to the community that we so humbly serve.