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Fran Yanity Joins Panel of Trinity Alums to Discuss College Hires


The PM Group - Trinity University Panel


Recently, agency President and COO, Fran Yanity, was on a virtual panel with others from her alma mater, Trinity University. The panel members discussed what employers look for in college hires as well as their own personal journeys to the industries and careers they are currently in. They shared what they look for in initial interest emails, applications, and shared tools that students can take advantage of as they approach graduation.


It may surprise you to know that Fran graduated with a bachelor’s degree in art history. It was the urging of her father and an influential marketing professor that led her to work towards her MBA. That time at Southern Methodist University gave her the opportunity to see how she could combine her passion for the arts and the practicality of a business degree into a career in marketing and advertising.


As with many current PM Group employees as well as Fran, they didn’t have it all figured out at graduation. But by being open to opportunities such as classes outside of your major, internships at many different organizations, and keeping the practical outlook in mind, career paths begin to unfold for themselves.


Not only did Fran share beneficial information for college students, but Adam Cason from Futurex and Matt Reedy from USAA did as well. You can watch the entire panel here as well as apply for internships here at The PM Group by emailing your resume and cover letter to


About The PM Group: The PM Group was founded in 1988. For over 31 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In the past 10 years, The PM Group has raised both directly and indirectly over $12 million for these charities. It is our way of giving back to the community that we so humbly serve.

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