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Does Billboard Advertising Still Work?

Sony Lightscape


The answer is “YES!”


If your organization is looking to create a well-rounded advertising plan, overlooking outdoor ads could be a mistake. There’s more to billboard advertising than meets the eye. Billboards are designed to catch a person’s attention and create a memorable impression quickly. The right balance of a simple, yet eye-catching design that can be read from a distance takes skill, but once mastered, it can be highly effective and even cutting-edge. 


Long San Antonio Commutes Increase Billboard Impressions


In addition to design, reach and frequency play a large part in the effectiveness of outdoor ads. There are many factors to account for including time, place, and promotion. Billboards are typically located in high-traffic areas along highways or on heavy traffic streets so they are seen by the highest number of drivers and pedestrians. In the San Antonio market, for example, 45% of drivers have a 20+ minute commute and a 45-minute average round trip travel to work, leaving drivers plenty of time to engage with outdoor advertisements. 


To properly measure potential reach, you need to know the average number of people or vehicles that may pass your billboard ad. Reach can be calculated by visibility, distance from the road, the speed at which traffic is passing, the size of the billboard, and more. Additionally, placing your ad in key locations will help increase your potential reach. With over 1,000 billboard locations in cities like San Antonio, there are plenty of opportunities to reach your target audience. 


Enlist the Help of Experts 


Knowing the right location, size, and design details for outdoor ads can become overwhelming. Having a team of experts who have a history of successful billboard ads and connections to get your organization in the right place at the right time is essential. That is where The PM Group media buying professionals come in. We purchase more media annually in the San Antonio market than any other ten agencies combined! That media buying power assures The PM Group clients get the best rates available. Our unsurpassed media buying clout, combined with our award-winning design team, will set your outdoor advertisements up for success. 





About The PM Group: The PM Group was launched in 1988 by our CEO & Founder Bob Wills. Now in our 35th year, the agency has continued to grow and is San Antonio’s largest advertising agency under the leadership of President and COO Fran Yanity. The PM Group’s client roster spans numerous industries including home services, automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio and South Texas area non-profit organizations. In 2021 alone, the agency donated over $1,800,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.

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The PM Group is the largest Advertising & Marketing Agency in San Antonio and South Texas. We look forward to connecting with you.


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San Antonio, TX 78229

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