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“Saving Sawyer” is our Emotional Selection for Best 2023 Super Bowl Commercial

Amazon's Saving Sawyer Super Bowl 2023 Commercial


Zombies, rabbit holes and many other humorous commercial themes were on display during the 2023 Super Bowl airing on FOX.


For the second year in a row however, we have selected a commercial starring a dog. Last year’s KIA ad starring a robodog was the hands down winner in our estimation. It emotionally scored a touchdown with Super Bowl viewers.


This year The PM Group has chosen Amazon’s, “Saving Sawyer” as our winner. This 60-second spot is the story about a stray dog who found a home during the pandemic and when his family went back to work and school, he became a canine menace to the homeowners. Sawyer’s separation anxiety saw him becoming a four-legged wrecking ball in their house until the family found a solution to their problem….another rescue dog to live with Sawyer!


Watch the commercial with here. It’s ending is Paw-Some!


Our runner-up best television commercial stars Will Ferrell and a cast of zombies promoting General Motors fleet of electric vehicles. The commercial turns the ‘Walking Dead’ into the ‘Driving Dead!’ The commercial had excellent production and comedic value.


Thirty second commercials cost upwards of $7,000,000 each this year on the national Super Bowl telecast. In Texas, commercials went from $40,000 to $300,000+ in the major television markets. Our personal injury attorney client Thomas J Henry was the biggest advertiser in Texas again this year.


The Super Bowl is the only telecast in the world where the commercials are both beloved and critiqued by millions,” stated The PM Group’s Media Director and CEO, Bob Wills. “Next to the game itself, the commercials are the major story,” Wills added.





About The PM Group: The PM Group was launched in 1988 by our CEO & Founder Bob Wills. Now in our 35th year, the agency has continued to grow and is San Antonio’s largest advertising agency under the leadership of President and COO Fran Yanity. The PM Group’s client roster spans numerous industries including home services, automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio and South Texas area non-profit organizations. In 2021 alone, the agency donated over $1,800,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.

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