Super Bowl-Sized Price Tags: Super Bowl LI Spots Cost Advertisers $5 million

When The PM Group was founded in 1988, it cost $675,000 to place a 30-second commercial in the biggest football game of the year with over 81.5 million people tuning in. This Sunday, with over 112 million people projected to watch, it will cost approximately $5 million for the exact same spot! Be sure to check back with us Monday when we’ll be sharing one of our client’s new Super Bowl spots. source:


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