Agency News
A Fortune 100 CEO was recently called out for his callous comments in a response to their company’s employee engagement survey that went viral. His name is publicly known, but we won’t give him the recognition. Here’s what he said…“Some of you may have started your tour with this company expecting an ‘employment deal’ rooted in loyalty. We have consciously shifted away from some of those elements,” he stated.
In his 2,500-word response to all employees, he likely destroyed employee morale, will cause unnecessary turnover, and hopefully his own career as a CEO.
Not smart!
At The PM Group, we value every employee on our team, and we give them amazing perks and benefits. Turnover is a business-killer for most companies. Clients like stability and performance; both work together hand-in-hand. When you lose a staff member that was client-facing, there is a great loss of client information a new employee will not have when they must present ideas and sales-building campaigns. Historical performance is a key metric to keeping clients satisfied and happy. No need to suggest a campaign idea that was tried before!
New employees don’t have historical performance to call upon. They also don’t know all the intricate details of an individual client. Tenured relationships keep the agency-client relationship simple, productive and will likely achieve the results that were targeted.
“This is the reason why we strive to have ‘near-zero’ staff turnover. The PM Group is happy to provide a quality work environment for our staff that rewards them very well,” stated The PM Group’s President and Chief Operating Officer, Fran Yanity.
“Employee turnover is very expensive financially and has proven to lead to the loss of agency clients. Today, we have many clients that have been with the agency for 10-26 years. When you consider that the average national or regional advertising agency retains their clients for only 4.5 years…we know we are doing something right,” stated The PM Group’s Founder and CEO, Bob Wills.
Historical fact: The PM Group has lost only one employee over the last four years…and that was to retirement!
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
