Pop culture enthusiasts from all 50 U.S. states and from 21 countries all around the world descended upon San Antonio for the 2023 Superhero Comic Con & Car Show held July 7-8-9 at the Freeman Expo Halls & Coliseum. The heat map above indicates where the majority of U.S. fans came from. International travelers arrived from cities like Tokyo, Sydney, Berlin, Toronto, Mexico City, and London to name a few.
A total show attendance of 36,814 was announced by PMX Events show runner Peggy Wills.
Both PMX Events and The PM Group collaborated on the show’s production which was title sponsored by Thomas J Henry. The featured top celebrities like the Amazing Spider-man Andrew Garfield, Captain Marvel’s Brie Larson, Marvel’s Scarlet Witch Elizabeth Olsen, plus the top two stars from HBO’s Game of Thrones — Emilia Clarke & Kit Harington. Fan favorite Hailee Steinfeld from the popular films Across the Spider-verse and Bumblebee was met by thousands of fans! Other event guests included Katee Sackhoff from The Mandalorian, Boba Fett star Ming-Na Wen, Chukwudi Iwuji (Guardians of the Galaxy 3), Felicia Day (Supernatural), Alaqua Cox (Hawkeye), AEW wrestling champions Jade Cargill and MJF along with the 2023 NBA Hall of Fame inductee Tony Parker.
“We couldn’t be happier with the results of this year’s show. Our line-up thrilled comic con fandom worldwide and this show is now recognized as a category leader, both here in Texas and all across America,” stated PMX Events Founder and CEO, Bob Wills.
Dates for the 2024 event will be released in the next 4-6 weeks.
About The PM Group: Founded in 1988 by our CEO/Founder/Media Director Bob Wills, The PM Group is now celebrating its 35th year in business. The agency continues its stellar growth and is San Antonio’s largest advertising agency under the leadership of Agency President and COO Fran Yanity. The agency’s client roster spans numerous industries including financial, casual dining, cultural organizations, home services, automotive, CPG, entertainment, sports marketing, legal, business services, non-profit, real estate and fitness. For the past five consecutive years, the agency has set annual year-over-year revenue records with the addition of new clients and organic growth of existing clients. Additionally, the agency continues its legacy of annual charitable giving by orchestrating fundraising events for local nonprofit organizations. The PM Group now raises approximately $2M annually, bringing our total charitable contributions to over $16M for the past 10 years.