Agency News
Texas is one of the fastest-growing states in the country: Between July 2020 and 2023, its population grew by more than 1.2 million people. However, this growth has not been even across the state. Most of the population growth has appeared in the metropolitan areas of Dallas-Fort Worth, Austin, Houston and San Antonio
The Lone Star State’s major metropolitan counties saw the most significant growth during this period, with often dramatic population shrinkage in western counties.
A significant proportion of the state’s population increase has been a result of domestic in-migration—that is, people moving to Texas from other U.S. states.
That said, compared with other states, Texas still has some of the highest levels of natural population growth—in 2023, three of the top five counties nationwide for natural population growth were in Texas. Those being Harris, Dallas and Tarrant counties.
So, what does this mean for the Lone Star State?
“The Texas economy is rapidly expanding while states like California are shrinking due to the population exodus occurring there. Families are relocating to states like Texas where it’s more affordable to live,” stated Fran Yanity, President and Chief Operating Officer of The PM Group, San Antonio’s largest advertising agency.
“It costs about two times more to rent a UHAUL departing from Los Angeles headed to Texas versus renting a UHAUL departing from Austin, Texas headed to Los Angeles,” Yanity added.
About The PM Group: Founded in 1988 by our CEO/Founder/Media Director Bob Wills, The PM Group is now celebrating its 36th year in business. The agency continues its stellar growth and is San Antonio’s largest advertising agency under the leadership of Agency President and COO Fran Yanity. The agency’s client roster spans numerous industries including financial, casual dining, cultural organizations, home services, automotive, CPG, entertainment, sports marketing, legal, business services, non-profit, real estate and fitness. For the past five consecutive years, the agency has set annual year-over-year revenue records with the addition of new clients and organic growth of existing clients. Additionally, the agency continues its legacy of annual charitable giving by orchestrating fundraising events for local nonprofit organizations. The PM Group now raises approximately $2M annually, bringing our total charitable contributions to over $16M for the past 10 years.
