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Savvy Texas Marketers Know There Are Only Two Seasons in Texas—Football Season and the ”When Does Football Start Again” Season

Dak Prescott Dallas Cowboy
It’s just about two months for the return of the NFL football season and the resurgence of football widows begins!
In advertising and marketing, every good CMO knows the opportunities and challenges big and small brands face during football season—whether it be high school, college or professional football—Americans love football and significantly alter their television viewing habits. Therefore, media plans need to either bond with the high cost of football programming and their strong ratings…OR…find an alternative media strategy if football is too pricey for your advertising budget. Both options can work if your media targeting is well thought out.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $2.5 million for local San Antonio area non-profit organizations in the last 15 years!  It is our way of giving back to the community that we so humbly serve.

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