Our 2026 winner is………
Dunkin’ brings its iced coffee origin story to life with Good Will Dunkin’, a never-aired sitcom pilot set in 1995 – the same year the Dunkin’ brand first put iced coffee in the spotlight. The spot follows the accidental “invention” of iced coffee inside a Dunkin’ in Cambridge, Massachusetts, by a familiar cast of characters starring Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White and Jasmine Guy punctuated by a surprise Tom Brady cameo ending.
This year’s Super Bowl featured 30-second spots that cost up to $10,000,000 per spot.
Our runner-up for ‘Best 2026 Super Bowl commercial” was called American Icons. Budweiser’s Super Bowl LX commercial features two of America’s most iconic symbols: a Budweiser Clydesdale and a bald eagle. The spot provided a dual celebration for America’s 250th anniversary and Budweiser’s 150 anniversary.
“Dunkin’ is a hilariously funny sixty-second spot that brought numerous 1990’s stars together for this “campy never-aired sitcom,” said The PM Group’s CEO and Founder, Bob Wills.
“Both of these two spots exemplified creative excellence,” stated The PM Group’s President and Chief Operating Officer, Fran Yanity.
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
