Research has shown that more users are channeling their sense of community on social mediums like Facebook. Brands and marketers trying to reach potential customers online can capitalize on the surging trend of empathy-driven marketing by posting advertising content that uses emotional appeals like nostalgia, group mentality, relationships, fear and triumph without a clear call to action or heavy-handed marketing message. This type of marketing material is more likely to be shared, distributed, and possibly even go viral in the unpredictable world of the web.
Digital Marketing Executive, Entrepreneur, and Forbes contributor Abhilash Patel writes, “This is marketing at its most powerful, I think because it elicits reactions at the speed of light. Millennials are empathizing with every click, view, and share. It’s our job as marketers to keep up.” By using Empathy as your tool for success, the marketing efforts of your brand can identify and resonate with those around you.
For the complete article from Forbes, CLICK HERE.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, nonprofit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $3 million for local San Antonio area nonprofit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.
