Hurricane Maria left her mark last year on the Caribbean Islands and, unfortunately, the effects of the hurricane are still being felt throughout Puerto Rico. Residents have been waiting as long as six months for necessities such as power and shelter. According to AdWeek, the Outdoor Advertising Association of Puerto Rico (OAAPR) has launched a project which turns paid media into aid media by providing families with a billboard tarp to protect their homes.
Instead of waiting for FEMA assistance, which can be a lengthy multi-step process, companies can directly help hurricane victims by purchasing the billboard space from the aid media project and provide a temporary roof. The sole expense is the cost to purchase and construct the billboard tarp. OAAPR has been known to show up to houses with construction workers, volunteers, food and water to help residents get back on their feet.
With the help of companies like Puma, Walmart, and Sam’s Club, OAAPR has had success in constructing nearly a thousand tarp roofs throughout the island. This campaign has become a win-win for everyone involved. Not only do these brands receive millions of impressions, but they also gain positive and lasting brand associations while making a difference in the communities of Puerto Rico as they continue to heal and rebuild.
If you are interested in contributing to the Hurricane Maria Relief efforts, you can donate through the American Red Cross.
For more information about the aid media project visit their website.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, nonprofit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $3 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.