Agency News
Owning a small business can be both trying and tremendously rewarding. When all of the pieces fit together, and the company operates like a well-oiled machine, owning a business can seem like a dream come true. For others though, it can be frustrating and stressful. Sometimes you look up and wonder… what can I do? What can I change? How can my process improve?
Sometimes it can be hard to put your passion into practice. Luckily, there are professionals available to help. Recently, one of our employees came across an article from Forbes, created by The New York Business Council. The article addressed nine unique ways that local marketing can help your business grow, items like:
- Donate
- Use Local Instagram Hashtags
- Programs and Events
- Implement a reward or customer loyalty program
- Build a “Google Places For Business” Profile
- Offer discounts to other local businesses
- Develop great SEO and SEM
- Provide Educational videos
- Use Facebook Boost
Admittedly, the strategies mentioned are by no means try-it-at-home recommendations. If you genuinely want to see results, consider partnering with a well-known agency in your area.
Working with an agency allows you to spend every marketing dollar with the most efficiency and thus gain a higher ROI. Not only will you save time by not having to learn the in’s and outs of the ever-changing marketing world, but you allow the experts to utilize their unique skillsets for complete mastery of every campaign.
Just as you are passionate about your business, marketers are passionate about theirs.
At the PM Group, we aren’t just an advertising agency. We’re a solutions agency. Sometimes, traditional advertising (TV, Billboards, print, etc.) alone isn’t adequate. While it’s a solid start, today’s businesses need to do more. Business owners can do a lot to supplement their primary messaging with micro strategies on the local level.
If your business needs a turnaround, it could be time to partner with a professional marketing firm or advertising agency. After all, they probably once were, or still are, a small business too.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $2.5 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.
