New Membership Campaign Launches for the San Antonio Museum of Art
The San Antonio Museum of Art adds richness of art, inspiration and cultural experiences to our community through recent exhibitions like Movie Metal, No Ocean Between Us, and Texas Women: A New History of Abstract Art. But art museums like SAMA heavily rely on funding these exhibitions through fundraising, special events, charitable giving, museum visitors and memberships. After a tough year in attendance last year, SAMA’s 2021 annual membership push is more critical than ever – and we are up for this challenge.
Launching and increasing the number of total memberships for the museum was only one of our agency’s goals as the museum celebrates their 40th anniversary. We also wanted to raise the overall awareness of SAMA in the San Antonio community as well as drive traffic to their website and the museum itself. Their new campaign blitz included a variety of tactics as we worked in collaboration with public relations & digital firm Noisy Trumpet. With a direct mail piece, TV and radio commercials, social and digital ads, and morning show television appearances, we knew that their message would be heard and reinforced by using different multi-media channels to get the word out.
With a San Antonio Museum of Art membership, each member receives unlimited free general admission, unlimited free admission to special exhibitions, invitations to exhibition previews, a discount at the Museum Shop and Tre Trattoria restaurant, and so much more. Membership perks for joining are great, but SAMA is also rewarding any person that joins by July 31st, they’ll receive a one-time offer of special free gifts and one extra month of membership free!
About The PM Group: The PM Group was founded in 1988. For over 33 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including home services, automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the Agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In 2020 alone, the Agency donated over $1,050,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.