A recent Ad Age article revealed the latest findings in regard to client tenure by agency type. The average client-agency relationship now lasts roughly seven years, according to the Association of National Advertisers and 4A’s.
Experiential agencies have the longest relationships, averaging 10 years. Full-service shops followed closely behind at 7.3 years. Media-only relationships were far less stable as these agencies face more scrutiny due to the expectation of measurable media performance and client sales results.
Media agencies are also more likely to undergo mandated reviews because “the dollar volume is so high.”
“The PM Group has always had incredible tenure with our clients. Our full service clients have been with us for 1-2 decades and many ‘media-only’ clients have been with us for 15-27 years. When you get category-leading sales results, a client is far less likely to change their advertising agency,” stated The PM Group’s President and COO, Fran Yanity. “Results really do matter most,” Yanity added.
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
