Due to the advances in technology, it has become more efficient to browse, shop, and buy from our mobile devices. It’s essential for businesses small and large to jump on the bandwagon of making mobile the priority. So how do we align our content with mobile devices? According to one of Forbes’ latest articles, any business can accomplish mobile friendliness in seven easy steps. Here are some highlights from the original article.
Give Your Users Their Ideal Experience
Make the interaction a quick one: 53% of mobile visitors will leave a landing page if it takes longer than three seconds to load. Delegate the time to ensure your website is fully responsive to mobile devices by simply asking family and friends to give feedback regarding their user experience. Instead of overloading the site, consider implementing a simple website design that includes a tabbed menu.
Highlight Key Content
Try giving your website users a variety of content formats, maybe spice things up with an infographic or video. This will keep mobile users on your site longer. Focus on the key information for your website such as prices, locations, and phone numbers. Due to highly distracting environments, mobile users are browsing on the go; keep it short and sweet because they love brevity.
For your business to thrive, you must constantly be adapting to your customers’ needs; the people have spoken, content must be made for mobile.
Check out the original article here.
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $3 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.
