Technology, along with consumer interests and needs, are rapidly and continuously evolving. It’s important for agencies and brands to keep up in order to be effective and break through the clutter. As we approach 2020, tried and true methods will remain, while newer trends will continue to grow in popularity.
Social media has become a staple in modern marketing and it’s become a huge opportunity for businesses to achieve conversions. According to Forbes, 72% of Instagram users have made a purchase on the app, and 70% of Pinterest users utilize the platform to find new products to purchase. Now, most social media platforms have made it simple for businesses to create “Shoppable Posts” in order for customers to buy directly from the social platform. So, if your target audience is often online, social media is a great way to continue to reach and interact with your demographic to create loyal relationships and increase the likelihood of purchases.
Customer Loyalty Marketing is another important strategy for advertisers to take advantage of in the new year. Advertisers want to achieve conversions, but in the long run also establish mutually beneficial relationships with consumers to enact repeat purchases. With developments in technology, Artificial Intelligence (AI) will enhance CLM strategies and be able to collect consumer data and create specific messages to specific consumers.
Now that consumers are used to seeing more targeted ads, shooting a generic message to the masses isn’t always the best approach. Advertisers should focus on utilizing Personalized Messaging because these messages appeal to a consumer on a personal and relevant level, making them more likely to follow through with a purchase.
In the new year, Google Ads will also introduce new capabilities to maximize conversions. These new options will allow users to choose conversion actions and optimize bids, plus set bids to automatically shift as sales momentum changes, and more. This will give brands and advertisers more opportunities to be even more laser focused on reaching their target audience and use their marketing budgets efficiently.
With technology constantly evolving, Augmented Reality (AR) rounds out our predictions to become one of the biggest trends of 2020. Consumers prefer experiences and interactivity when it comes to making a purchase. AR breaks through the mold, is more engaging, and has the capacity to be more informative than traditional advertising. This all leads to a deeper connection with consumers and stronger possibilities of purchases.
Although the new year and decade brings many new trends into the marketing and digital marketing space, some methods will remain. Consumers will still be drawn to brands who use interactive and video content as it will stay as an increasingly integral part of marketing in 2020. By combining tried and true methods with new trends, advertisers and brands can provide fresh and effective ways to reach consumers and drive conversions as the world of marketing continues to evolve.
About The PM Group: The PM Group was founded in 1988. For over 30 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In the past 5 years, The PM Group has raised both directly and indirectly over $3.5 million for these charities. It is our way of giving back to the community that we so humbly serve.
