This July 4th Went Off With a Bang for Alamo Fireworks

This summer’s firework season was a blast for Alamo Fireworks! This purveyor of all things lit was able to create new ways to continue serving their customers safely during COVID-19, all while having their most successful season yet.

Their summer campaign included audio streaming, a poppin’ segment on YOLO TX which gave viewers an inside look at what stands and megastores had to offer, a boomin’ social media push and digital campaign, new signage, product packaging, and price tags at all locations (853 individual tags to be exact!) Additionally, our efforts included billboards and OOH signage that helped navigate customers to find their nearest location. With creative brainpower from The PM Group, we were able to help Alamo Fireworks create and implement Alamo-To-Go curbside pickup, making it easy for buyers to safely stock up on crackin’ deals to make this past 4th of July lit AF. With over 175 stands and megastores open throughout the state of Texas, they reached more customers than ever before.

Our creative team kept the energy explosive with print design materials and touchpoints. From social distancing signage to staff t-shirts, to packaging designs for new fireworks, we enjoyed designing fun and cheeky material that really showcased the brand’s motto of creating happy memories.

Even with the curveballs of a pandemic environment, Alamo Fireworks still helped customers light up the skies this 4th of July and flew past their sky-high goals for the summer season. We’re excited to be keeping the spark lit as we start preparing to send off 2020 with a bang during the upcoming New Year festivities.

About The PM Group: The PM Group was founded in 1988. For over 32 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profit, real estate and fitness. In addition, the agency hosts an annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In the past 10 years, The PM Group has raised both directly and indirectly over $12 million for these charities. It is our way of giving back to the community that we so humbly serve.

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