Many of the major players in nearly every industry have one thing in common. They use a thoughtful and engaging blog on their professional website to create website traffic.
Hosting a company blog drives traffic by creating an increasingly large pool of searchable content. Blogs are essentially the latest tool in the pocket of companies who are working to find yet another way to provide value, increase their credibility, and reach the elusive potential customer or client.
Searchable Content
Modern digital marketers have a common phrase they often fall back on: “Content is King”. Not only does well- written content engage and inform your audience, but it also creates hidden pathways back to your company website online. By including industry-relevant buzzwords or “keywords” in your content, you join the conversation around your business and share your perspective with the relevant readers.
If you write blog content, you are growing your business by giving someone else free information. Go figure! It’s basically the digital marketing equivalent of giving samples at a grocery store. They know that if the consumer likes what they try, they’ll always come back for more.
Establishing Industry Credibility
Once you’ve established a deep and thorough foundation of industry related content, you can gradually begin to build credibility in your field as more readers come across your content and find the information to be valuable. Continually churning out valuable content transforms your website from merely a vendor into an industry-wide resource for whatever you sell or specialize in.
This proven expertise, in turn, has the potential to convert audience members into leads and leads into customers thus growing your business. Customers always like to work with the best in the business. For example, you wouldn’t go to an unproven surgeon for a life-threatening operation. By delighting your customers and creating leads that are loyal to your company, you even create the potential for proud promoters of your brand and services.
The freedom of creativity, while still getting down to business.
Last but certainly not least, an additional benefit to having a company blog on your website is it creates an entirely new channel for expression and personality. From creating original graphics to writing outside the box, you are free from the typical restrictions imposed upon by social mediums. That’s not to say that you shouldn’t always promote your blogs on social media, but the content on a blog tied to your website is protected from being reduced, watered-down, or limited by social media platforms.
As long as the posts are well written, contain credible and relevant information, and are packed with keywords you are ready. Ready to drive traffic, increase company credibility and ultimately grow your business.
Till next time!
-The PM Group
About The PM Group: The PM Group was founded in 1988. Over the past 30 years, the agency has continued to grow and is currently listed as San Antonio’s Largest Advertising Agency by the San Antonio Business Journal. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, nonprofit, real estate and fitness. In addition, the agency hosts an annual Charity Gala every February that to date has raised over $2.5 million for local San Antonio area non-profit organizations in the last 15 years! It is our way of giving back to the community that we so humbly serve.
