After obtaining her MBA from Southern Methodist University, Fran got to work pursuing her passion for marketing. Jump forward to the present. Fran now brings over 25 years of marketing and advertising experience, collected on both the agency and client sides of the business. While working at The PM Group, Fran began in account service and has since risen to agency leadership where she now stands as our Chief Operating Officer/President.
Fran’s professional expertise includes marketing strategy, branding, creative and media direction, account leadership, as well as promotional development and execution. During Fran’s tenure, she’s contributed to campaigns for major clients including Spurs Sports and Entertainment, Visionworks, Cotton Patch Café, CH Guenther, San Antonio Shoemakers, Stowers Furniture, HomeVestors, and SWBC, among others. Her Industry experience includes sports and entertainment, medical, QSR and fast-casual dining, manufacturing, multi-unit retail, insurance, and banking, non-profit, automotive.
Fran brings a unique array of experience from different departments and sectors across marketing disciplines. The culmination of Fran’s professional career has helped her become a well-rounded leader who understands how to move the needle. She has a gift for understanding a client’s needs and thrives when enacting positive change to the bottom line, whether it be for the betterment of a business or the enhancement of society. Fran most recently served as the 2018 Chairwoman for Go Red for Women for the San Antonio Chapter of the American Heart Association. She also sits on the Board of Directors for SAYES.