Promoting a charity is a much more complex process than promoting a product, service or brand. More so than a commercial business, a charity has to be seen to be getting value for money for its advertising campaign, otherwise it will be accused of wasting resources. However, like any other organization, charities have to promote awareness, of both themselves and the causes they fight. They are often dealing with circumstances that audiences don’t really want to read about, and the charities cannot be accused of glamourizing their subjects. At the PM Group we feel it is our duty to give back to our community whenever possible. We are honored to help numerous charities and causes in San Antonio and South Texas.