Orange was the new black. Now, it’s yellow……Minion Yellow!
Those popular yellow pill-shaped characters ruled the film box office this past weekend with the biggest animated film opening of the year at 115 million dollars in the U.S. making it the second highest in animated film history
But the box office world is not the only place the Minions are dominating. The marketing world has hopped on for the ride too! McDonalds, Amazon, Jell-O, Twinkies, Tic Tacs…and of course bananas have all signed on! And why not, the movie trailer was viewed 220 million times and Minions videos on YouTube generated another 653,000,000 views.
They might want to change their name from Minions to Millions!