Planet Fitness Gets Creative and Media Lift

Planet Fitness Miami has tapped The PM Group to handle media buying and creative services for their markets. This will further extend the relationship between the non-traditional workout king and the largest advertising agency in San Antonio. The PM Group already handles television and radio production, as well as print and event marketing for franchises and Planet Fitness Corporate locations across the US and Puerto Rico. The Miami franchise currently has 7 locations and has an aggressive expansion plan for the next few years.
Planet Fitness is the non-gym gym. They have lots of the best brand-name cardio and strength equipment. Clean and well-lit locker facilities. And expert trainers on staff to design clients a program to get in the shape they want.
But at this gym, you’re not locked into a long-term contract. It’s just $10 a month. But the biggest Planet Fitness difference is there are No Judgments. No Gymtimidation. No Lunks. That means clients can workout without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.

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