The PM Group, which is the largest regional agency in San Antonio and South Texas, will expand Rentrak’s local TV ratings currency to Atlanta, Denver, Houston, Orlando and Phoenix.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. The service that precisely measures movies and TV everywhere, today announced it has expanded its StationView Essentials contract with The PM Group to cover five additional markets.
“Our agency group has had recent success with using Rentrak’s currency for audience measurement and we are very excited to utilize it in these new markets,” said Bob Wills, chief executive officer of The PM Group. “With Rentrak, we have a new effective measurement that helps us understand buyers and improves our clients’ ROI when planning and buying media.”
Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets. They provide stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.