Tuesday, March 4th, was National Pancake Day and for the ninth consecutive year, The PM Group provided local IHOP franchisees assistance with public relations to raise awareness of this annual event.
IHOP® restaurants in the San Antonio offered each guest a free short stack of its famous buttermilk pancakes on National Pancake Day in an effort to raise $3 million for local charities. Locally, IHOP supported the Shriners Hospitals for Children. For every short stack of buttermilk pancakes served on National Pancake Day, IHOP guests were encouraged to make a voluntary contribution to Shriners Hospitals for Children. This year, IHOP hopes to raise $3 million with a goal to bring the total amount of funds raised to nearly $16 million for Shriners and other local charities.
Since the inception of National Pancake Day in 2006, IHOP has raised nearly $13 million and given away more than 22 million pancakes to support charities in the communities where it operates. The PM Group is proud to continue to partner with IHOP in support of this great cause.
For more information about Shriners Hospitals for Children, click here www.shrinershospitalsforchildren.org