San Antonio Shoemakers has tapped The PM Group for local media buying duties in 2014.
The San Antonio Shoes (SAS) television campaign will begin rolling out under the media supervision of The PM Group – the area’s largest media planning and buying agency. Their TV campaigns will begin in Q2 and be seen throughout seven major U.S markets across the country including their corporate hometown market, San Antonio.
Fran Yanity, CMO of SAS had this to say about the relationship. “As SAS seeks to tell our brand story and reach new customers in 2014, I’m confident in the media clout and stewardship The PM Group can bring to our brand in order to maximize our efforts and budgets.”
SAS has been hand-crafting their line of men and women’s shoes since 1976. This San Antonio business icon built their national reputation on crafting shoes with extraordinary comfort. For more information about SAS and their product line, visit their website at www.sasshoes.com